Almost half the adults who have never been online live in social housing – so for housing associations like United Communities and Solon a printed newsletter is a much more effective way of communicating with it's tenants than digital communications.
Working with editor, Kate Targett, we've redesigned the tenant newsletters for these two organisations.
A more 'magazine-like' approach, with energy and fun elements alongside key information and serious topics, increases reader appeal and engagement.
Staff feedback has been fantastic and are great examples of how Housing Associations can demonstrate effective engagement with their residents.
"We are so pleased with it – nothing but praise from folks in the office. Our CEO is over the moon, another experienced colleague said it’s the best resident publication she’s ever seen!"