Almost half the adults who have never been online live in social housing – so for housing associations like United Communities and Solon a printed newsletter is a much more effective way of communicating with it's tenants than digital communications.
Working with editor, Kate Targett, we've redesigned the tenant newsletters for these two organisations.
A more 'magazine-like' approach, with energy and fun elements alongside key information and serious topics, increases reader appeal and engagement.
Staff feedback has been fantastic and are great examples of how Housing Associations can demonstrate effective engagement with their residents.
"We are so pleased with it – nothing but praise from folks in the office. Our CEO is over the moon, another experienced colleague said it’s the best resident publication she’s ever seen!"
We've been hooked on watching 'School', the new series on BBC2, about the day-to-day challenges of running a school in 2018.
A couple of years ago we had the priviledge of working with two of the programme's 'stars', David Spence and Will Roberts.
We re-branded schools in the Trust, including Downend School and Mangotsfield, everything from the signage to the uniforms – check out our horizontally striped ties – more unusual than you'd imagine! – and tune in or catch-up on iplayer – they do an amazing job.
Finally had our 'summer hol' in October: Miami and Florida Keys. Wow! Miami is the most astonishing place for it's colour and vibrancy. We also made a special trip to Key West Pottery and met Adam, the owner/maker. His work is such an inspiration to Gill – and it was even more amazing in the flesh!