Invatech Health creates tech solutions for pharmacies and healthcare. We recently completed a fresh new brand and website redesign for them.
They were in need of a brand repositioning that would present them as an authoritative and confident market leader. Its previous brand was relatively tech-oriented in design and the company was keen to create a visual identity that highlighted its user and solutions-centred approach and focused on the delivery of its solutions rather than the technology itself.
It was important to agree a clear brand strategy before we began any design work. Invatech’s brief was that the brand reflect its user-friendly, intuitive software and the ultimate goal was to deliver a comprehensive set of brand guidelines that would also inform the user interface (UI) of the software. The branding we created went beyond a visual identity, and our approach to type and image will be incorporated into their applications and become an integral part of their products for a comprehensive and holistic identity.
We utilised a bold, solid and open typography, featuring clear straight lines, open shapes and a simple full-stop device which creates authority and confidence. Colour-wise, instead of the blues and greens typically found in the tech/healthcare sector, we used red: a bold move to differentiate Invatech in a crowded marketplace.
We also developed a unique illustration style that utilises the brand colour palette. The illustrations give context to what Invatech does, and show how and where the company fits into the overall ecosystem.
The first physical manifestation of the brand identify was to roll out stationery and signage. The next stage was to roll the brand out across a new website, which is bespoke-built, content-managed and responsive.
Our new brand identity also forms the foundation for the launch of Invatech’s innovative new pharmacy application Titan, for which we are currently working on the branding. Titan – a new and potentially groundbreaking product – will be launched at The Pharmacy Show, the UK’s biggest industry expo, with a large stand and new video, and promises to put Invatech firmly on the map in the world of pharma tech. Watch this space!