#ideas mean business
The brief was to create an identity to launch a new 'young innovators' programme campaign, to appeal to 18-30 year olds from disadvantaged backgrounds and bring to life the campaign message of ‘ideas mean business’, show what an innovator’s journey looks like and inspire them to get involved.
Working with The Prince’s Trust and Innovate UK, Adrian created a bespoke set of stylised, but not too cartoony, colourful illustrations, many of which were animated and used in various case studies.
The typestyle reflected the imagery and was rolled-out for a high profile launch event, an exhibiton, a suite of social media assets, postcards, design for a coffee van, posters etc...
What we did
design illustration logos
